Venture Adventure

Scott Maxwell has an excellent metric for your messaging.

I could have used this at my last company, where I expended significant effort to convince the executive staff that no one understood our messaging, and that it needed to be revamped. Unfortunately, we were to focused on product, and not focused on customer.

edit: added trackback

This entry was posted on Saturday, February 17th, 2007 at 12:28 pm and is tagged with Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.