Consumer Products Innovation 2007 (Stanford Venture Lab)
Consumer Products Innovation 2007
Consumer Products Innovation 2007
Tuesday, February 20, 2007
6:00 - 7:00 PM Networking/Hors d’oeuvres reception
7:00 - 8:30 PM Presentation and panel discussion
Location and directions 
Speaker:
Martin Eberhard, CEO, Co-Founder, Tesla Motors
Moderator:
Robert Scoble, VP of Media Development, PodTech
Panelists:
Robert Acker, Senior Vice President of Marketing, Dash Navigation
Dave Blakely, Director of Technology Strategy, IDEO
Dave Mathews, Director of Product Innovation, Sling Media
Event Description: Product innovation — the art of taking an existing product and significantly improving it — has brought us some amazing advances. For example, the iPod replaced the Walkman, HDTV increased the picture quality of existing cable TV’s, and the ubiquitous mouse completely revolutionized a user’s computer experience.
One product that has not fundamentally changed since its inception (and was in dire need of innovation) has recently undergone more than just a facelift. In fact, it has been totally redesigned. Tesla Motors has developed a car that can outrun a Ferrari for a third of the cost, without the use of a combustion engine, and it looks simply spectacular.
Please join Martin Eberhard of Tesla Motors (Founder and CEO), and panelists Robert Acker of Dash Navigation (Sr. VP of Marketing), Dave Blakely of IDEO (Director of Technology Strategy), and Dave Mathews of Sling Media (Director of Product Innovation) in a discussion featuring the new Tesla Roadster and other products at the forefront of consumer innovation. Robert Scoble of Podtech (VP of Media Development) will be moderating the event.