Venture Adventure

While on an emergency trip to the east coast a few weeks ago, we arranged for a cleaning crew to come in and clean my parents home. Typical of home cleaning services, this one was three Hispanic women. They did a top-to-bottom cleaning of the house, since they hadn’t been there in over 6 months.

Their outfits included shirts from Tommy Hilfiger, Ralph Lauren, and Izod. In fact, the entire crew was swathed head to toe in designer clothing – shirts, pants, shoes, and handbags.

Does janitorial attire signal the death of your brand?

Scott Maxwell has an excellent metric for your messaging.

I could have used this at my last company, where I expended significant effort to convince the executive staff that no one understood our messaging, and that it needed to be revamped. Unfortunately, we were to focused on product, and not focused on customer.

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