The death of a brand (or two)?
Posted on May 25th, 2007 by JackWhile on an emergency trip to the east coast a few weeks ago, we arranged for a cleaning crew to come in and clean my parents home. Typical of home cleaning services, this one was three Hispanic women. They did a top-to-bottom cleaning of the house, since they hadn’t been there in over 6 months.
Their outfits included shirts from Tommy Hilfiger, Ralph Lauren, and Izod. In fact, the entire crew was swathed head to toe in designer clothing - shirts, pants, shoes, and handbags.
Does janitorial attire signal the death of your brand?
